Brand & Social

Crafting TBWA’s public voice on nascent trends and innovations

Company
TBWA

Project
@tbwabackslash Instagram

Grew the Instagram account of TBWA’s cultural intelligence unit, Backslash, by 10K followers in less than two years through writing curated daily posts on the latest in technology, media, politics, and culture.

Check out the Instagram account here.

Examples of post with high engagement.

2,054 likes

246 likes

459 likes

359 likes

224 likes

447 likes