Research & Thought Leadership

Interpreting trends influencing the health and wellness industry

Company
TBWA

Project
EDGE: Age of Wellness

Writer of four articles in the debut zine for TBWA’s cultural intelligence unit. The zine unpacks the cultural forces driving the $4.5 trillion global wellness industry forward.

See these articles below and read the full report here.


New Audiences of Wellness

Read on page 13.


Cottage Core

Read on page 21.


Survivalist Cookbook

Read on page 24.


Essential Innovation

Read on page 27.